What's Hot

    Office Park Rezone Approved in South Phoenix

    July 31, 2026

    Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

    July 31, 2026

    New 122-Room Hyatt Studios Planned at SRPMIC

    July 31, 2026
    Facebook Twitter Instagram
    AZBEX
    NEWS TICKER
    • [July 31, 2026] - Office Park Rezone Approved in South Phoenix
    • [July 31, 2026] - Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project
    • [July 31, 2026] - New 122-Room Hyatt Studios Planned at SRPMIC
    • [July 31, 2026] - Arizona Projects 07-31-26
    • [July 28, 2026] - Marana Considering Requests for Sport Ministry-Focused Campus
    • [July 28, 2026] - Multiple Valley Cities Named as Leading Markets for Renters
    • [July 28, 2026] - Phoenix Shows Less Multifamily Construction, Great Absorption in New Report
    • [July 28, 2026] - Industry Professionals 07-28-26
    LinkedIn Facebook
    • Home
    • News
      1. View Latest
      2. ✎ Planning & Development
      3. 📰 Local News
      4. 🔎︎ Classifieds
      5. 🕵 Editorial Analysis
      6. 💰 Budgets & Funding
      7. 🏢 Commercial Real Estate
      8. 👔 People on the Move
      9. 🌵 Arizona Projects
      10. 🏛️ Legislation & Regulations
      11. 📈 Trends

      Office Park Rezone Approved in South Phoenix

      July 31, 2026

      Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

      July 31, 2026

      New 122-Room Hyatt Studios Planned at SRPMIC

      July 31, 2026

      Marana Considering Requests for Sport Ministry-Focused Campus

      July 28, 2026

      UA Emerging from Difficulties with Reinvigorated Master Plan

      July 17, 2026

      TSMC Announces Another $100B Arizona Expansion

      July 17, 2026

      Gilbert Looks to Surpass Other Communities with New Data Center Restrictions

      July 17, 2026

      Pinal Board OKs Valley Farms Energy Storage

      July 14, 2026

      Affordability Reform Legislation May Gut BTR Sector

      April 28, 2026

      Developers Must Work Differently to Counter Intensifying Project Opposition

      January 6, 2026

      Scottsdale Hospitals War May Heat Up with New Banner Request

      July 29, 2025

      Glendale Voters to Determine VAI Resort’s Fate

      May 16, 2025

      Arizona Budget Deal Halts Data Center Incentives for 3 Years

      June 16, 2026

      Gilbert Approves $1.7B 10-Year CIP

      May 26, 2026

      Mesa Proposing $285M GO Bond for Safety and Transportation Improvements

      May 23, 2026

      Lake Havasu City Considering Major Expenditures for Water Projects

      May 19, 2026

      Commercial Real Estate 07-28-26

      July 28, 2026

      Commercial Real Estate 07-21-26

      July 21, 2026

      Commercial Real Estate 07-14-26

      July 14, 2026

      Commercial Real Estate 07-07-26

      July 7, 2026

      Industry Professionals 07-28-26

      July 28, 2026

      Industry Professionals 07-21-26

      July 21, 2026

      Industry Professionals 07-14-26

      July 14, 2026

      Industry Professionals 07-07-26

      July 7, 2026

      Arizona Projects 07-31-26

      July 31, 2026

      Arizona Projects 07-24-26

      July 24, 2026

      Arizona Projects 07-17-26

      July 17, 2026

      Arizona Projects 07-10-26

      July 10, 2026

      Casa Grande Council Discusses Possible Damages from Data Center Rules

      July 21, 2026

      New Law Enables Housing Infrastructure Financing Option

      June 16, 2026

      Judge Sides with Developers Against ADWR

      June 12, 2026

      Legislation Would Block Supervisors from Zoning Out Modular Nuclear

      June 12, 2026

      Multiple Valley Cities Named as Leading Markets for Renters

      July 28, 2026

      Phoenix Shows Less Multifamily Construction, Great Absorption in New Report

      July 28, 2026

      Multifamily Raised U.S. Housing Starts in June

      July 24, 2026

      Ariz. Construction Added Another 2,900 Jobs in June

      July 21, 2026

      Office Park Rezone Approved in South Phoenix

      July 31, 2026

      Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

      July 31, 2026

      New 122-Room Hyatt Studios Planned at SRPMIC

      July 31, 2026

      Arizona Projects 07-31-26

      July 31, 2026
    • AZBEX
      • Subscribe
      • Solicitations
      • Classifieds
      • Advertising
    • DATABEX
      • DATABEX Log-In
      • Webinars
      • Monthly Snapshot
    • Events
      • 2026 Sports and Hospitality LMS
      • 2026 Mid-Year Update
    • About Us
      • Meet the Company
      • Meet the Sales Team
      • Meet the Editorial Team
      • Meet the BEXperts
    • CIP Special Report
    • NVBEX
    AZBEX
    Home»Planning & Development»Massive Optima Rezone Goes to Scottsdale Council
    Planning & Development

    Massive Optima Rezone Goes to Scottsdale Council

    Roland MurphyBy Roland MurphyNovember 28, 2022No Comments3 Mins Read
    Credit: Optima, Inc./City of Scottsdale
    Share
    Facebook LinkedIn Email

    By Roland Murphy for AZBEX

    Optima, Inc.’s rezoning request to allow for a new 1,390-unit multifamily/36KSF commercial space development on nearly 22 acres at the NEC of Scottsdale Road and Mayo Blvd. is scheduled to go before the Scottsdale City Council this week.

    The Scottsdale Airport Advisory Commission has found no conflict with the development, and the Planning Commission recommended it to Council for approval in its meeting last month.

    The proposal has generated opposition from various groups opposed to dense development, “urbanization,” and multifamily projects in general. Stated reasons include the buildings’ heights – which could reach 133 feet when rooftop features are factored in – as well as water usage, traffic, area impacts and density concerns.

    Optima says in its most recent submittal: “This site is specifically identified in both the City of Scottsdale General Plan 2035 (emphasis added) as a ‘growth area’ and the Greater Airpark Character Area Plan as ‘Regional Core – Greatest Intensity’. This is also supported by the growth assumptions in the Integrated Water Resources Master Plan, which accounts for the Greater Airpark as a high growth area.”

    Optima has made several revisions and resubmittals to its original plan. Based on feedback from several City sources and community outreach efforts, the plan currently before City Council is the seventh set of designs for the development.

    The proposal makes generous allowances for open space on the site. According to the staff report submitted in the review of the plan, the required open space is 5.12 acres. The open space provided totals 14.26 acres.

    Since reductions to Arizona’s Colorado River water allotments were announced, water has become a more intense point of opposition focus. Optima’s plan addresses water concerns by purchasing 10 years of water rights it will donate to the City, implementing the largest residential rainwater harvesting application in the United States, and implementing high-efficiency fixtures and features.

    The developer also compared water use by units in its nearby developments against use by single-family homes. The study found Optima apartments generally use one-quarter the water of a traditional house.

    Despite the concessions and designations, Optima’s proposal could encounter opposition from the Mayor and Council, which is largely comprised of members opposed to dense development. Even though the voter-approved Scottsdale General Plan 2035 is intended as a guideline and lacks the force of law, it defines “high-density development” as up to 25 units per acre. The only reference to densities greater than 25 units is in the plan’s glossary.

    Optima McDowell Mountain Village’s proposed density is 64 units/acre.

    In discussions from the dais concerning other project proposals, Mayor David Ortega in particular has cited the 25-unit cap in the General Plan as grounds to reject requests, and several Council members have also rejected dense development as a matter of policy.

    The staff report prepared for Council in review of the proposal recommends its approval, citing its conformance with various City planning guidelines and findings by other boards and commissions.

    apartments/condos building height David Ortega General Plan 2035 Greater Airpark Character Area Plan multifamily neighborhood opposition NIMBY Optima McDowell Mountain Village Private project density rainwater harvesting Scottsdale Airpark Scottsdale Airport Scottsdale Airport Advisory Commission Scottsdale City Council Scottsdale Planning Commission traffic impacts water allotments water rights water study water usage
    Share. Facebook LinkedIn Reddit Email

    Related Posts

    Office Park Rezone Approved in South Phoenix

    July 31, 2026

    Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

    July 31, 2026

    New 122-Room Hyatt Studios Planned at SRPMIC

    July 31, 2026

    Leave A Reply Cancel Reply

    Our Picks

    Office Park Rezone Approved in South Phoenix

    July 31, 2026

    Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

    July 31, 2026

    New 122-Room Hyatt Studios Planned at SRPMIC

    July 31, 2026

    Arizona Projects 07-31-26

    July 31, 2026
    Stay In Touch
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
    Don't Miss
    Planning & Development

    Office Park Rezone Approved in South Phoenix

    July 31, 20260

    A new 4.35-acre office park could be coming to south Phoenix after a recent rezoning…

    Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

    July 31, 2026

    New 122-Room Hyatt Studios Planned at SRPMIC

    July 31, 2026

    Arizona Projects 07-31-26

    July 31, 2026

    Through AZBEX (Arizona Builder's Exchange), NVBEX, DATABEX and BEX Events, BEX serves architecture, engineering and construction firms in Arizona and Nevada, as well as all the ancillary product and service categories that market to them. These include manufacturers' representatives, public agencies, private real estate organizations, specialty subcontractors and service providers related to our industry.

    Our Picks

    Office Park Rezone Approved in South Phoenix

    July 31, 2026

    Company Seeking to Lease More Than 3,000 West Valley Acres for Solar Project

    July 31, 2026

    New 122-Room Hyatt Studios Planned at SRPMIC

    July 31, 2026
    Contact Us

    Phone: 480-709-4190
    Address: P.O. Box 12196 Tempe, AZ 85284
    Email: sales@azbex.com

    Type above and press Enter to search. Press Esc to cancel.