By RED Development
A new era is about to unfold at the Paradise Valley Mall site as RED Development announces new details about the massive redevelopment currently underway at the 100+ acres project located at Tatum Boulevard and Cactus Road in Phoenix.
For starters, the re-envisioned mega, mixed-use destination has a new, and simple, name – PV. Plus, an updated look and feel with a new logo inspired by the Union Jack entry cubes, an original architectural element of Paradise Valley Mall from the 1970s.
As part of the multi-phase, multi-year endeavor, phase one of PV will open in mid-2024 and include a 400-residence luxury apartment building by StreetLights Residential, a Whole Foods Market, a new Harkins dine-in luxury theater concept and three upscale restaurants that will be disclosed in the coming weeks.
Phase one will also include an expansive three-acre-plus central park and community gathering place situated amongst the dining, entertainment and retail experiences. Along with lush landscaping and linked open spaces with walking paths, it will feature a pavilion for performances, events and community activities.
The apartment portion of phase one is expected to break ground this month and will offer studios, one-, two- and three-bedroom floorplans ranging in size from 504SF to 1,750SF. The lobby will feature a resident clubroom with a full-service bar, a fitness/flex center, dry-clean drop off, a pet park and an indoor pet spa. Exterior amenities include a resort-style swimming pool and deck complete with fire pits, cabanas, lounge seating and connectivity to walkable grocery and retail amenities.
Located in an Opportunity Zone, the developers are planning the next phases of the property that will include office, additional retail and residential, hospitality, and entertainment concepts. For more information about PV, visit pvPHX.com.
