Multifamily Proposed for Harkins Location in N. Phoenix

Credit: Studio 15 Architecture, Inc./City of Phoenix

By Tasha Anderson for AZBEX 

Scottsdale-based developer, The Wolff Company, is proposing to build a high quality, garden-style multifamily community at the NWC of 34th Way and Bell Road in Phoenix. 

The approximately 12.78-acre site, which is zoned Planned Shopping Center (PSC), currently houses the Harkins North Valley 16 movie theater, which has served the North Phoenix community for nearly twenty years since its construction in 2001.  

The Wolff Company recently submitted a request to the City of Phoenix to rezone the property to R-3A and is looking to redevelop the site into the 278-unit, two- and three-story development, known as Wolff 34th & Bell. 

The project will contain several three-story buildings that will be arranged along the south and east frontage, as well as in the center of the site. “Remaining sensitive to the existing single-family homes to the north, the northern perimeter is largely devoid of buildings, consisting primarily of open space and surface parking,” the documents state. “Three smaller, two-story carriage buildings near the northern side of the site provide an appropriate transition between the proposed development and the single-family neighborhood.” 

The buildings will have a contemporary design with muted colors to be compatible with the surrounding development. The center of the development will contain the “Island” which will contain the clubhouse and leasing office, outdoor pool area, amenities, and open space areas. 

Amenities include the pool with outdoor kitchen, dog park, pickleball court, fitness facility, coworking areas, game room, and an exhibition kitchen. 

Most of the three-story buildings will be oriented around a gated, single-loop private drive, according to the documents. Access to the site will be from Bell Road with a secondary access provided on 34th Way. Approximately 470 parking spaces will be provided on site. 

A virtual neighborhood open house meeting will be held on Tuesday, July 13th from 5:30 p.m. to 6:30 p.m. for anyone who wants to learn more about the proposed project. According to the developer’s representative, Withey Morris PLC, “The proposed development will be lower in height than the existing movie theater and generate 66 percent less traffic, ensuring it will be a good fit for the neighborhood.” 

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