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Atari to Build Hotels in Eight U.S. Cities

Conceptual rendering of an Atari hotel. Credit: GSD Group

Source: GSD Group

Atari® has announced a deal with GSD Group —led by founder Shelly Murphy and partner Napoleon Smith III — to acquire the rights to build video game-themed Atari Hotels in the United States, with the first location breaking ground in Phoenix later this year.

Atari, a trailblazer in the gaming industry, is pioneering a new concept: a unique lodging experience combining the iconic brand with a video game-themed destination.

True North Studio will develop the first Atari-branded hotel.

One of the most distinctive trends in gaming is gamers gravitating toward recognizable intellectual property. Atari Hotels will offer consumers that, marrying the origins of gaming and the future of the industry into a unique travel destination.

The first of the Atari Hotels is planned to break ground in 2020 in Phoenix, with initial additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.

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