By Parker Leavitt for The Arizona Republic
Located next to the towering concrete of a massive aquarium, the lush fields of a gleaming baseball complex and a 15-story resort hotel, the Salt River Reservation’s latest big-ticket development is less glamorous but likely to be just as lucrative.
A $60M auto mall planned along Indian School Road west of Loop 101 could bring millions in tax revenue to the Salt River Pima-Maricopa Indian Community while providing south Scottsdale auto dealers a location upgrade next to one of the region’s busiest traffic corridors.
Tribal leaders joined with national developer Jim Mullin Dec. 4 to announce the project, which they said will be the first auto mall on native land in the U.S.
The complex, called Scottsdale AutoShow, will cover about 70 acres just east of Scottsdale. Several dealerships are expected to relocate from the McDowell Road corridor in south Scottsdale, an area that has struggled in recent years.
The auto mall is expected to open in January 2017.
Tapping into a bustling traffic corridor
Roughly 247K drivers pass through the area at Indian School Road and Loop 101 Pima Freeway each day, making it one of the most visible locations in the Phoenix metro area, said Mullin, who has developed several auto malls in the Valley and across the country.
Of 13 auto-dealer clusters across metro Phoenix, Mullin said his research indicates the new Scottsdale AutoShow should rank in the top three for sales. The relatively close McDowell Road cluster, on the other hand, ranks near the bottom, he said.
An auto park is more than a just cluster of dealerships, Mullin said. It’s designed to give customers a sense of place while employing a few key tricks to boost business.
New streets at the Scottsdale AutoShow will be graded to climb 34 inches in some places to give drivers a better view of the merchandise beyond the first row of cars, he said.
Read more at The Arizona Republic