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Plans Will Breathe New Life into Retail Center

Rendering features the newest design concept of Element by Westin, which is bringing a similar 3-story hotel to the Sedona Vista Village in late 2018. Credit: Sedona Vista Village

Source: Sedona Vista Village

Sedona Vista Village hopes to transform the faltering 90KSF Sedona Village Factory Outlets with a renovation and by adding the town’s first Westin hotel to anchor the newly purchased 9-acre development located on SR 79 in the Village of Oak Creek, known as the gateway to Sedona.

The new owners of Sedona Vista Village will demolish a portion of the existing buildings on the north end of the property to make room for the hotel, Element by Westin. The three-story, nearly 120-room hotel, which is scheduled to open in late 2018, will include a pool, workout room and conference room.

Element by Westin is a boutique hotel offering by Starwood Hotel & Resorts, a subsidiary of Marriott International, Inc. The rooms are designed as free-flowing space, some with kitchenettes, that can be customized by guests to meet their needs. In addition, the hotel contributes to sustainability efforts through paper recycling bins in each room, recycled materials in carpets and low VOC (volatile organic compounds) interior paints.

Marty Aronson, head of Sedona Pine Tree Ventures, LLC, purchased the property in February from Oak Creek Development, LLC. A part-time Sedona resident, Aronson recognized the potential of the factory outlet location, which is one of the first retail developments visitors pass along SR 179 when traveling from the I-17 to the Village of Oak Creek and Sedona.

“With Element by Westin and our planned renovations, we are bringing new life to Sedona Vista Village, making it highly attractive to tourists and locals alike, by offering a unique vacation, dining, shopping, and entertainment experience in a prime location,” said Aronson. “We’ve begun making design decisions, and soon residents will see first-hand the benefits of our investment and the site improvements.”

The three existing retail buildings on the remaining 50KSF to the south will be renovated to complement the aesthetic of the hotel and will be available for retail use.

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