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Certified Business Developer (CBD) Training Program – Module 2

June 19, 2018 @ 11:30 am – 4:00 pm
The Esplanade at The Biltmore
2501 E Camelback Rd #50
Phoenix, AZ 85016

The BD Guild is the first organization in the country to offer a Certified Business Developer accreditation in conjunction with our education partner Arizona State University.

The 2018 Certified Business Developer Curriculum, Schedule, and Learning Objectives are listed below for your convenience, or you can click here to download a copy of the flyer.

*Currently, these courses are only offered onsite, however, we are working on an online certification that we estimate to be available in late 2018.

Support your career by registering for a class or a series of classes in 2018…click here to register!


Market Research – The Fundamentals (90 Minutes)
Instructors: Ted Ritter, Principal at LMI360 / Co-Founder DrawAlert and Simon Davis, Sales Director at saltmine

Learning Objectives:

  • Best practices in Market Research
  • Targeting the Right Clients
  • Assessing Market Size
  • Assessing Market Needs
  • SWOT Analysis/Competitive Analysis
  • Business Development and Operations Collaboration

Students will learn the newest methods to conduct market research and to create plans that are used and updated to reflect market conditions.

Business and Strategic Planning (90 Minutes)
Instructor: Beth Harmon Vaughn, Principal, Office Director, Gensler

Learning Objectives:

  • Learn different planning definitions
  • Level of detail
  • Best Practice
  • Business Development and Operations Collaboration

Business Developers are called upon to either drive or participate in the business and strategic planning process.  Learn how to get the plans off the shelf and make them work best to drive action in your organization and how to put together the best of class plans-students will learn the best way to motivate teams to participate to create plans that work.

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