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Chandler Council OKs Downtown Signs

By Luci Scott and Amy B Wang for The Arizona Republic

Original Headline: Chandler City Council approves large signs for downtown

The Chandler City Council voted, 5-1, Thursday to buy signs that will define its downtown area for visitorsand will pay half of the $189,796 for eight signs.

The remaining share of the sign cost will be paid by the Downtown Chandler Community Partnership, an organization of downtown merchants, landlords and other stakeholders.

DCCP Executive Director Jennifer Lindley said the signs will not include the logo “DC,” short for Downtown Chandler, which the DCCP recently adopted for a branding campaign after the organization hired a marketing company. However, banners and kiosks attached to the signs later may include the “DC” logo.

The eight signs are seen as the first phase. City officials expect that they will begin to go up in the fall and be completed by the end of this year.

The two largest signs, 35 feet high with blue-vinyl lettering, will rise on Arizona Avenue at Chandler Boulevard on the northern edge of downtown and at Frye Road on the southern edge. They read “Downtown Chandler” and will be backlit so at night the sign will glow blue, similar to the City Hall sign that glows red at night.

Four signs will be oriented to pedestrians and two to motorists, pointing the way to such destinations as parking, the historic district and Chandler Center for the Arts.

The signs, to be purchased from Arizona Avenue bond funds, will be made by SmithCraft of Phoenix.

Read more at AZCentral